Designing Canada’s first Mentorship and Peer Support Platform for Neurodivergent People

Nov 2017 — June 2023 | Non-profit turned start-up
Live
Entrepreneurship
Web design
Graphic design
Logo design
My Role
Product designer
Head of finance
Co-founder

Co-founders
Eliana Bravos
Peter Lai

Timeline
Involvement:
Nov 2017 — June 2023

Project duration:
Jan 2023 — June 2023
Challenge
1. Building Canada's first Neurodivergent-led mentorship platform
2. Bootstrapping as a non-profit startup
3. Building our team and saying goodbye to members throughout the years
4. Juggling post-secondary, grad apps and internships with ND∞Connect.

Impact
1. Secured ~$50k funding through grants, and partnerships with Interac, IBM, Venture for Canada and University of Toronto
2. Gained recognition from 600+ business leaders across Canada
3. Selected as 1 of 36 entrepreneurs by Next Canada.
How it started
As high school students in 2017, Eliana, Peter and I didn’t know much about how the world works, but as a neurodivergent individual, being close to people who were neurodivergent or as immigrants ourselves, we realized the unjust barriers people with ND face, and want to help create a neuro-inclusive and just work environment and tackle systems-level change.

I remember having my interview at Chapters (a bookstore) for the Head of Finance position. For the remaining of high school, we pulled every connection we had and got ourselves into the basement of a church to host our weekly meetings.
Why a neurodivergent mentorship platform?
Our organization lived on two principles: lived experience is expertise and nothing for us without us.

Initially as a non-profit, we aimed to empower neurodivergent people to pursue their passions and become leaders in their communities while helping organizations embrace inclusive hiring, create positive work cultures, and develop better work processes.

Speaking to hundreds of ND people across the globe, we found an opportunity to further our impact by connecting ND people who share the same lived experiences. As a neurodiverse team, we know that mentorship is most effective coming from people who gets it because they’ve gone through it.
Bite-size design works throughout the years
App mockups, logo design, pitch decks and more
My last days
It was not easy to let go of a venture that I had become part of for 6 years. Making the decision to leave felt like losing a part of my identity. June 2023: experiencing co-founder breakups, reflecting, being grateful and gaining new meanings to the word commitment.
Let’s rewind, shall we?
Defining Neurodiversity
Neurodiversity (ND) is an umbrella term that refers to the entire human range of cognitive diversity. Brains work and engage with the world differently, but some in more similar ways than others. We call them neurotypes, some neurotypes include Dyslexia, Autism, ADHD, and Neurotypicality.
What is ND∞Connect
ND∞Connect is a startup that evolved out of Viability, a non-profit I co-founded in 2017. We are a neurodiverse team working to co-create brighter futures by designing a mentorship platform that fosters a network for neurodivergent (ND) people and provides lived-experience-based mentorship that works.
"Being a neurotypical designer in a neurodiverse startup challenged me in ways I hadn’t imagined."
Lived experience is expertise and embracing that and co-creating designs is a crucial skill as a designer. Over time, I unlearned my biases and co-created with my team an environment where our members could participate in ways that felt comfortable to them.
More on LinkedIn:
2017
Interviewing for Head of Finance
My interview was held at Chapters, a chained book store in Toronto. I joined to help out as the position was relevant to the math and business degree at the time at the University of Waterloo.
2017-2019
Head of Finance to Co-founder
Over the years, we saw an opportunity to scale beyond employment support. We held team meetings at the public library, recruited talented people in our circle, joined incubator programs. We pulled all-nighters to work on grant applications, held booths at community events and talked to a ton of people. We also took breaks to focus on our post-secondary / grad applications and internships. Some of us juggled all at once.
At first, people were not receptive to the idea of "neuroinclusion” when we try to pitch it. We decided to have some fun.
Left: Neurodivergent Comedy Show at Varley Art Gallery. Over 200 people showed up and supported our cause.
Right: Our team at the time.
We were invited to Hollande Bloorview Kids Rehabilitation Hospital.
One of the many events where we got to talk to parents and caretakers about our mission.
2020
Covid happened, and we moved our programs online.
We hosted ND social program, comedy show on Zoom, just to name a few.
2021
Building ND∞Connect
We shifted from 1:1 career coaching to software as a service (mentorship). We held community design sessions to gain a better understanding of the needs and pain points of the ND community.
"70% of neurodivergent people don't have access to mentors that get us" - Mentor Canada, 2022
As co-founders, we came across disagreements often: how we run workshops, our legal structures, our priorities, how fast we should build, etc.
Early 2022
Winning the MaRS and CIBC Inclusive Design "Support at Work" Challenge
We received Honourable mention for our concept of ND∞Connect, it's a great validation for our work that was still being built underground!
Mid 2022
Invitation as an Alpha Startup at Collision
Companies including EY came to talk to us about partnership regarding accessibility initiatives. It was also our first day demoing. It was amazing to see the number of companies who validated our mission!
“Collision is one of the world’s biggest tech conferences.” – Bloomberg
Late 2022
ND∞Connect: From an idea to wireframes
I led design workshops on Miro for our team and community members. Everyone had varying degrees of UX experience, we started from the basics. Here's our team having fun while learning about tools in Miro.
Establishing our design philosophy. Collecting feedback from the community to improve our next design session.
💡 Setting up loose structures and clear instructions to guide participants. Allow space for participants to use their own methods to ideate and consolidate ideas. Diverging is crucial because everyone organizes information differently.
Co-creating the app with the community, and prioritizing core features for our MVP.
What’s not illustrated: creating accommodations for different accessibility needs during our design sessions, designing around conflicting accessibility needs in our app. Creating our “winning” team by setting clear roles and sometimes shifting roles, interviewing people who are vision aligned with us, saying goodbye to some members, co-founder conflicts, and more.
Early 2023
Next 36
🎉 The co-founders Eliana, David and I were accepted to the Next 36 Entrepreneur program! We’re officially the cohort of 2023 for our venture ND∞Connect!
"Every year, NEXT Canada selects 36 entrepreneurs whom they believe have what it takes to build the NEXT unicorn that will shape Canada’s economy." - Next 36
Mid 2023
ND∞Connect became a separate for-profit co-op entity from Viability
Viability remained a non-profit organization focused on workshops and programs for our ND community.
June 2023
My goodbye
I am beyond grateful to have worked alongside my talented and ambitious co-founders to build the inclusive future we had envisioned. As I took on multiple roles in the organization, I learned more about my limits and long-term goals. I’ve decided to say goodbye in June 2023 to take care of other aspects of my life and pursue the curiosity I had put on hold.

Although, leaving ND∞Connect feels like losing a part of my identity. Co-founder breakups are the worst.

Originally, I took a gap year from my last year of university to build ND∞Connect. Looking forward, I have gained a profound meaning to the word "commitment" = prioritizing your dreams and doing everything in your power to protect them.
Journey forward
I spent the next month after ND∞Connect figuring out what I want next:
I did some not-so-productive but equally important things that I finally had the time for:
Learnings
As someone who strives for achievements, I used to throw myself into every opportunity and believe that it was the fastest way to grow. I eventually realized that having my head in 10 spaces was unsustainable. I now believe in choosing to do one thing really well.

Burn-outs are not fun. In your journey, I hope you are taking care of yourself and following your heart. I hope you take a bet on your dream and know that you will make it. <3